These two interiors create the impression of a seemingly vast range of bespoke eye-wear offering maximum choice to the customer. To achieve this all other programme is blended into the background.
Carried out in Johannesburg in collaboration with Stanley Saitowitz Architects (San Francisco) in 2007, the aim of this project is to provide a space of calm amidst the usual sensory frenzy endemic to mall environments. To achieve this consulting rooms and workshop are concealed behind translucent glass walls. The walls displaying the frames are manufactured off site to achieve a level 5 finish and simply hung into place. Overlapping fluorescent tubes form light cornices providing continuous reflected light augmented by light fittings over displays and at mirrors.
The clients’ turnover significantly increased after the completion of the interiors attesting to the effectiveness of considered retail design.
Carried out with: Stanley Saitowitz I Natoma Architects, Inc. (San Francisco)
Project team: Thorsten Deckler, Anne Graupner, Carl Jacobs
Photographed by Louis Vorster